LOYALTY

This project was developed for Loyalty a company based in Buenos Aires, Argentina, through Fact Brands Agency in Bogotá, Colombia. I participated as Art Director under the creative direction of Julián Otálora.

The main goal was to build a visual identity that clearly expressed the brand’s values while setting it apart in the market. To achieve this, we explored and defined a color palette that transmitted the essence of the brand and created harmony across all communication elements. We also developed unique typographic and graphic resources, along with textures that added depth and personality to the system.

The identity was then applied across multiple formats and materials: packaging, billboards, animations, flyers, adhesive vinyls, and other elements designed for the brand’s launch. This comprehensive approach ensured a consistent and memorable presence, both in physical spaces and in digital media.