Punto Pan

Punto Pan is a traditional bakery based in San Cristóbal, Venezuela, known for its homemade recipes and local charm. For this project, my goal was to capture the essence of that tradition while giving the brand a fresh, modern identity that could stand out in today’s market.

The process went far beyond designing a logo. I worked on building a complete visual identity system that reflected warmth, authenticity, and the artisanal spirit of the bakery. This included packaging design that highlighted the handcrafted quality of their products and a cohesive communication style that carried through to their audiovisual content on social media.

By unifying branding, packaging, and digital presence, we created not just a visual identity but a brand experience—one that honors the bakery’s roots while engaging with a new generation of customers.