BET593

This advertising campaign was for one of Ecuador's largest betting houses, "La casa de apuestas para ganar." As Art Director, I was responsible for developing the graphic concept and defining all the elements that support it—typographies, color palettes, logos, icons, and more—under the creative guidance of Julián Otálora from Fact Brands Design Agency in Bogotá, Colombia.

Additionally, I managed and organized all creative assets, ensuring the agency’s design teams had everything they needed to execute the campaign. From flyers and vinyls to banners and promotional ads, every piece was crafted to deliver a cohesive, bold, and memorable visual experience.

This project was not just about creating materials—it was about turning strategy and creativity into a visual story that connects, excites, and engages the audience.