VISSO

This project involved creating a complete visual identity for a cosmetics brand and skincare studio, focusing on delicacy, minimalism, and a feminine aesthetic. The work encompassed every aspect of branding, starting with defining the brand’s personality and communication tone to ensure consistency and authenticity across all touchpoints.

The identity system included typography, symbols, color palette, graphic elements, and textures, all carefully designed to reflect the brand’s elegance and simplicity. Beyond the core visual identity, I developed packaging and product labels, as well as a range of graphics and decorative elements for the studio’s physical space, creating a cohesive and inviting environment.

Every decision—from colors and textures to signage and visual accents—was guided by the goal of delivering a seamless, aesthetically pleasing experience that resonates with the brand’s audience and reinforces its refined, feminine character.