La Arepera – Visual Identity

In this project, I had the opportunity to develop the complete visual identity for La Arepera, a traditional Venezuelan cuisine restaurant in Bogotá, Colombia. The client already had their mission, objectives, and brand strategy clearly defined, so my challenge was to bring those ideas to life visually, transforming strategy into a tangible and compelling brand identity.

To achieve this, I interpreted the existing information and defined all the elements that make up the brand: color palette, typography, logos, logothemes, and visual assets, ensuring every decision reinforced the brand’s essence and value proposition. This identity was then applied consistently across marketing and advertising materials, menus, social media content, and more, creating a cohesive and memorable brand experience for customers.

The result is a cohesive, authentic, and strategic visual identity that connects with the audience, stands out in the market, and reflects the personality and tradition of Venezuelan cuisine through design.