The Surfer

This project was for a family-owned clothing store inspired by the sea, ocean, and beach lifestyle. I participated as a creative lead in all aspects of the brand, from design, conceptualization, and brand creation, to producing audiovisual content, including filming promotional videos and directing photography.

I also developed all the store’s promotional materials and was directly involved in designing product labels, packaging, and prints for the clothing line, ensuring that every visual element reflected the brand’s identity and lifestyle inspiration.

This project allowed me to combine strategic thinking, hands-on design, and visual storytelling to create a cohesive and immersive brand experience that communicates the freedom, energy, and essence of coastal living.