Valensea — Branding & Visual Identity

For Valensea, a brand dedicated to Mediterranean boat rentals for celebrations and unique experiences, I developed a complete branding and identity system, covering every stage from brand strategy to visual execution.

The project began with a strategic phase, where we defined the brand’s personality, target audience, and communication tone, establishing who the brand is, who we are speaking to, and how to connect with them emotionally. This strategic foundation guided the design phase, ensuring that every visual element—logo, icon, color palette, and graphic assets—aligned with the brand’s essence and values. The chosen palette of calming blue tones was carefully selected to convey professionalism, serenity, and well-being, reflecting the core of the brand.

A comprehensive brand book was created to unify all guidelines, allowing the brand to communicate consistently and authentically across all touchpoints. The result is a cohesive, versatile, and emotionally engaging identity that captures the spirit of the sea, positions Valensea as more than a boat rental service, and provides a strong foundation to create meaningful experiences for its audience.